With more people spending time in virtual spaces, Nike perceives an opportunity to build an onramp for its consumers with real-world utility in terms of token-gated products, new collections and collaborations. “We see a shoe that one day unlocks access to a pre-order of a physical shoe, or one day unlocks access to a token-gated chat with our designers where you can help shape certain decisions around what colour-way we launch with, or another day where you could unlock the wearable version in your favourite game or in your favourite immersive experience,” Ron Faris, vice president and general manager of Nike Virtual Studios, which is focused on metaverse and web3 ventures, told BoF. While the mechanics are still being developed, features might include voting on shoelaces or colours. Swoosh and begin testing out different utilities for its virtual items, which it envious to be more than mere collectables it will be a means to foster community and sell physical products. A key component will be co-creation, including the ability for people to weigh in on design elements and sell their own co-created products, including earning royalties on virtual goods. In January 2023, Nike will drop its first collection on. Inside the virtual space, community members will have the opportunity to purchase virtual collectibles, including shoes and jerseys, which, per the brand, “members will soon be able to wear in digital games and immersive experiences.” Nike Virtual Studios will host events in Atlanta, Los Angeles, Charlotte, Tallahassee, Louisville and New York in the coming months, to distribute access codes and educate people about web3, helping them set up digital wallets, for instance, and encouraging them to get involved through community challenges on Instagram.
#Nike swish means code#
How does it work? Currently in beta mode, visitors with an access code given out to select Nike community members can register on.
Nike just did it again! Widely acknowledged as a leader in fashion NFTs, largely through its purchase of virtual marketplace Rtfkt last year, the brand has now developed Dot Swoosh, a Web3 platform and ecosystem found in the domain Swoosh.nike.
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